Client
Primedrinks
Industry
Spirits
focus
Naming // Branding // Typography
role
Brand Designer
This brand is the collection of the finest and most exclusive wines and spirits from Primedrinks, the biggest distributor in Portugal.
The name connects us to a luxury universe. The logo is a collection of different letterforms that combine into a boxy shape. It draws inspiration from typography blocks and markings on wine crates. The brand is visually sober, with a restrained colour palette of black, white, and copper accents.