The APDC Digital Business Congress has been organised for the past 26 years and is the biggest meeting point of IT and Media in Portugal, attracting people from across the globe who work in the tech and communications sectors.
I was responsible for the devolopment of a visual structure that had to be impactful, whilst maintaining the restraint necessary for a corporate event of this size. The shapes were derived from the logo, and resulted in multiple applications that you will like to check out below.
Creative Direction: Nuno Cardoso & Anne Chauvin
Account Manager: Vânia Araújo
Design & Art Direction: Sebastião de la Guardia
All rights reserved to NOSSA™
Bronze - Autopromoção Digital - CCP 2017
A NOSSA™ trocou a vista para a praia por um jardim de Algés, e queria mostrar o seu espaço ao mundo. Mas como chamar a atenção das pessoas, em pleno verão? Fazendo um festival live emitido a partir da nossa coluna de caveira, o NOSSA™ Alive.
Aproveitámos o mediatismo do nosso vizinho mais conhecido: o Nos Alive. Durante a nossa inauguração, toda a gente que pesquisasse sobre o Alive era impactado com o nosso próprio festival.
O NOSSA™ Alive esteve Live durante 3 dias, e toda a comunidade podia fazer de DJ e escolher as músicas que a agência ouvia. Dias de sofrimento intenso e animação geral.
A Nossa Padaria is a bakery, shop and bread factory based in Amadora. Their 66 shops are spread throughout the six parishes of the city.
This very thorough rebrand included a name change (previously UPAL - União Panificadora da Amadora, Lda.), brand identity, store revamp, website and every possible piece of collateral.
A Nossa Padaria, meaning Our Bakery, is truly the bakery of the city of Amadora so the logo took its inspiration from local landmarks and historic events, as well as the local blue collar culture that gave Portugal most of its railway industry.
Branding and Identity for the Fall Collection of Freeport - an outlet shopping mall in Portugal - based on the trends for the season: clashing patterns.
Made in partnership with Maria Bessa.
Herdades São Barão hold a few countryside properties mainly intended for hunting (rabbit, quail and boar),as well as honey production and birdwatching.
The identity had to evoke not only the rural elements of these homesteads, but also their specific location in Mértola, Portugal. This is due to the fact that the region is mountainous and hence unique to hunt in, and that Herdades São Barão are very close with the local community.
This is reflected in the logo, through the shapes of the Mértola mosque or the inclination of the town; or in the applications, where each letterhead features a rabbit, a quail or a boar.
Fenacult is the Angola National Festival of Culture. It started in 1989, but was interrupted until this year.
It celebrates angolan culture in every form of it.
I started from this premise, and from the fact that there is not "one" culture, but a combination of many influences that take the form of different dialects, traditions, tribes...
I tried to capture each of the parts that makes angolan culture a whole by taking inspiration from traditional wear, paintings, sculptures and so on. By doing this I crafted a logo that can have as many differences as angolan culture itself.
Set of posters for a party organized by StarSix at the Petit Palais by Olivier in Lisbon.
An exercise in branding and symbol. By removing all meaning and context, I turned graphic identities into graphic devices.
For a long time I've been fascinated about how a few graphic elements can represent a brand, and if it would be possible that something else represented them, or if the graphic elements that simbolize said brand could stand for nothing at all.
Brandless is a personal exercise in branding and graphic deconstruction. I wanted to get my hands on graphic identities, remove them of all meaning and context and turn them into graphic devices; which I then used to create graphics for t-shirts, once again flipping the context of the brands I was exploring upside down.
A new law firm in the portuguese landscape, founded by Eduardo Paz Ferreira, famous attorney and college teacher.
For this firm, Eduardo Paz Ferreira wanted to create a team of young talent, to challenge the competition and establish a new standard of excellence, much like the 1992 American Dream Team that won the Olympic Gold in Barcelona.
The identity takes its colours from the team's uniforms and its attitude from their winning spirit.
The professional padel circuit that features the best players in the globe.
For this identity I took inspiration from the lines on the court and by deconstructing them I was able to form the logo, patterns and a cohesive graphic system that can be applied through all collateral.
Identity for personal use.