An exercise in branding and symbol. By removing all meaning and context, I turned graphic identities into graphic devices.
For a long time I've been fascinated about how a few graphic elements can represent a brand, and if it would be possible that something else represented them, or if the graphic elements that simbolize said brand could stand for nothing at all.
Brandless is a personal exercise in branding and graphic deconstruction. I wanted to get my hands on graphic identities, remove them of all meaning and context and turn them into graphic devices; which I then used to create graphics for t-shirts, once again flipping the context of the brands I was exploring upside down.