A Nossa Padaria is a bakery, shop and bread factory based in Amadora. Their 66 shops are spread throughout the six parishes of the city.
This very thorough rebrand included a name change (previously UPAL - União Panificadora da Amadora, Lda.), brand identity, store revamp, website and every possible piece of collateral.
A Nossa Padaria, meaning Our Bakery, is truly the bakery of the city of Amadora so the logo took its inspiration from local landmarks and historic events, as well as the local blue collar culture that gave Portugal most of its railway industry.