A Nossa Padaria is a bakery, shop and bread factory based in Amadora. Their 66 shops are spread throughout the six parishes of the city.
This very thorough rebrand included a name change (previously UPAL - União Panificadora da Amadora, Lda.), brand identity, store revamp, website and every possible piece of collateral.
A Nossa Padaria, meaning Our Bakery, is truly the bakery of the city of Amadora so the logo took its inspiration from local landmarks and historic events, as well as the local blue collar culture that gave Portugal most of its railway industry.
Branding and Identity for the Fall Collection of Freeport - an outlet shopping mall in Portugal - based on the trends for the season: clashing patterns.
Made in partnership with Maria Bessa.
Herdades São Barão hold a few countryside properties mainly intended for hunting (rabbit, quail and boar),as well as honey production and birdwatching.
The identity had to evoke not only the rural elements of these homesteads, but also their specific location in Mértola, Portugal. This is due to the fact that the region is mountainous and hence unique to hunt in, and that Herdades São Barão are very close with the local community.
This is reflected in the logo, through the shapes of the Mértola mosque or the inclination of the town; or in the applications, where each letterhead features a rabbit, a quail or a boar.
Fenacult is the Angola National Festival of Culture. It started in 1989, but was interrupted until this year.
It celebrates angolan culture in every form of it.
I started from this premise, and from the fact that there is not "one" culture, but a combination of many influences that take the form of different dialects, traditions, tribes...
I tried to capture each of the parts that makes angolan culture a whole by taking inspiration from traditional wear, paintings, sculptures and so on. By doing this I crafted a logo that can have as many differences as angolan culture itself.
Set of posters for a party organized by StarSix at the Petit Palais by Olivier in Lisbon.
An exercise in branding and symbol. By removing all meaning and context, I turned graphic identities into graphic devices.
For a long time I've been fascinated about how a few graphic elements can represent a brand, and if it would be possible that something else represented them, or if the graphic elements that simbolize said brand could stand for nothing at all.
Brandless is a personal exercise in branding and graphic deconstruction. I wanted to get my hands on graphic identities, remove them of all meaning and context and turn them into graphic devices; which I then used to create graphics for t-shirts, once again flipping the context of the brands I was exploring upside down.
A new law firm in the portuguese landscape, founded by Eduardo Paz Ferreira, famous attorney and college teacher.
For this firm, Eduardo Paz Ferreira wanted to create a team of young talent, to challenge the competition and establish a new standard of excellence, much like the 1992 American Dream Team that won the Olympic Gold in Barcelona.
The identity takes its colours from the team's uniforms and its attitude from their winning spirit.
The professional padel circuit that features the best players in the globe.
For this identity I took inspiration from the lines on the court and by deconstructing them I was able to form the logo, patterns and a cohesive graphic system that can be applied through all collateral.
Intours is the travel agency of Angolan Bank BNI.
This rebrand builds on the premise that an experience always starts where the last one ended, and uses as a graphic device this idea of connection.
While not a requirement, we thought that the brand should share some of the same visual DNA as the parent company.
AKS is the portuguese Shotokan Karate Association.
The association needed an updated mark for their athletes to wear in national competitions.
The iconography for this specific style of karate revolves around the tiger and a bold look. I tried to incorporate these elements into this logo.
Identity for personal use.